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About Antabax

ANTABAX is a reliable and trusted antibacterial personal care brand that offers a complete range of antibacterial products which includes bar soap and shower cream, liquid hand soap, hand sanitizers, antibacterial spray and antibacterial cleansing wipes that promotes healthy and hygienic lifestyle for the whole family. Our products that are dermatologically tested to be gentle on the most delicate skin, making it suitable for frequent daily use.

Our Awards

Antabax is a widely recognised brand under Lam Soon Group Corporations which is a household name in South East Asia, known for its quality products in various industries. In addition, Antabax is also endorsed and acknowledged among consumers and various industries receiving multiple awards and distinction among its peer. Some of the awards include 'The Best Brands in Consumer- Personal Care’ for 6 consecutive years from 2010-2016, Good Design Award in 2011, The Beauty Hall of Fame Award for Best Antibacterial Soap, Awards for 'Best Antibacterial Shower', Business Excellence Award under CSR Category, and many other notable achievements from prominent SEA countries including Singapore, Malaysia, Thailand and Vietnam.

Lam Soon’s Antabax Wins the Prestigious Asia Responsible Entrepreneurship Awards 2014

Shah Alam, June XX, 2014 - Antabax, a trusted and innovative antibacterial personal care range under Lam Soon Edible Oils Sdn Bhd was named the winner of the prestigious 2014 Asia Responsible Entrepreneurship Awards (AREA) by Enterprise Asia under the Health Promotion category for its nationwide campaign Antabax National Hand Hygiene Campaign 2013.

The award was presented to the brand in recognition of its efforts in promoting good hand hygiene practices among school children through two major projects – Antabax Nationwide Patty Cake Challenge 2013 and the reality game show, Lat-Tali-Lat.

According to Mr. Francis Ng, General Manager, Household and Personal Care Marketing Division of Lam Soon Edible Oils Sdn Bhd, receiving the AREA award motivates Antabax to continue upholding and cultivating its brand identity that emphasizes hygiene, efficacy, trustworthiness and approachability while providing innovative, high-quality products to its consumers.

“Winning awards is an inspiration and a confidence-booster for us at Lam Soon that encourages us to perform even better, with higher aims in terms of promoting good hygiene practices among Malaysians. We believe we can create more innovative programmes for our brands and continue being recognised for our efforts locally as well as internationally!” Mr. Ng said.

Enterprise Asia’s AREA Awards recognizes and honours Asian businesses for championing sustainable and responsible entrepreneurship, and is held in four sub-regions of Asia, namely Southeast Asia, Eastern Asia, South Asia and West Asia.

Mr. Ng, shared that Antabax promotes and encourages the emphasis on forming lifelong good health and hygiene habits through innovative campaigns that include unique elements such as tradition, culture and heritage games.

“Patty Cake and “Lat-Tali-lat” reached out to about 100 schools during the National Hand Hygiene Campaign in 2013, and the reality game show was aired on ASTRO with an average viewership of 2.1million weekly. Both these initiatives have also earned strong support from the Ministry of Health Malaysia and Ministry of Education Malaysia,” said Mr. Ng in closing.

About Lam Soon Edible Oils Sdn Bhd

Lam Soon Edible Oils Sdn. Bhd. (Lam Soon) has been an established manufacturer of edible foods, household and personal care products in Malaysia since the 1950s. In the household and personal care category, their selection of quality products include, May personal care range, Fruitale FairWhite UV personal care range, Antabax antibacterial soap and hand sanitizer range, ZIP homecare product range of dishwashing liquid, floor cleaner, toilet bowl cleaner, powder and cream cleanser, Labour dishwashing liquid and paste, and bio-home dishwashing liquid.

As a renowned and trusted household brand among consumers, Lam Soon is dedicated to producing quality products for a healthier lifestyle and cleaner homes.

This press release is prepared and issued on behalf of Lam Soon Edible Oils Sdn Bhd, by About Communication Sdn Bhd. For media enquiry, please feel free to contact us at 03.8075.6000 or media@aboutcom.com.my.

Replies for SOBA Interviews
Lam Soon Edible Oils Sdn Bhd for Antabax
Name Angeline Sim
Title Group Product Manager
Company Lam Soon Edible Oils Sdn Bhd
Position
Tel +603-7882 2399
Email angeline.sim@lamsoon.com.my
Contact Person Lee Khai Wan
Contact Person’s Tel +603-7882 2325
Contact Person’s Email kwlee@lamsoon.com.my
  1. How do you feel about winning the award?
    • We are really excited to win the Gold Award for the Best in Marketing.
    • The excitement was building up from the time we submitted the application form and materials in September. This is the first time Antabax from Lam Soon Edible Oils Sdn Bhd participated in The Star Business Awards.
    • Since The Star Business Awards committee does not share the results prior to the event, this really created a lot of suspense throughout the company as the management also has been looking forward to the announcement of the winners.
    • We want to thank the panel as well as the organizer for giving us this opportunity.
  2. How many entries did you submit and for which categories?
    • We sent in 3 entries, namely, Best in Marketing, Best in Branding and Best in CSR.
  3. Is this your first attempt at The Star Business Awards or did you also enter last year?
    • Our first.
    • The awards have been around for the past 5 years and we really admired the winning brands and companies.
    • With the right campaigns and marketing ideas which were successfully implemented, we took the courage to participate in The Start Business Awards.
  4. Share with us your thoughts on The Star Business Awards, compared to other awards. Why did you take part in The Star Business Awards?
    • After many of the successful campaigns implemented by the brand Antabax, such as National Hygiene Month Campaign, National Patty Cake Competition, Antabax Lat-Tali-Lat Traditional Game Challenge and others, we submitted the applications to further seeking endorsements and recognitions of these initiatives.
    • The experience is truly – ‘Money Can’t Buy’.
    • Winning the Gold Award for Best in Marketing, and we are participating for the first time, really given the company a dose of boast in terms of encouragement to do even better for the brand, company and the community at large.
  5. Would you encourage others to take part in The Star Business Awards? Why?
    • Yes, definitely will. Especially Lam Soon Edible Oils Sdn Bhd is the owner of many successful brands in this region.
    • The participation is also a good experience for any brand as no matter you win or you do not, you get to learn the best, and get to improve the witnesses.
    • The Star Business Awards provides a great platform for the brand owners to test their brands, business whether they are proven in the business methodology.
  6. What have you learned from participating in The Star Business Awards?
    • Firstly, when one thinks they are already the best in the market or category, there are always other stronger players ahead of you.
    • Be humble, stay focus and positive in any sort of environment. The business landscape is ever changing; some time 1 method does not suit everything. Be prepared to innovate and staying ahead of the game.
    • Learn from the best. Observing how the winners achieved where and what they are, learn from their mistakes, and avoid them at all costs.
  7. If you have previously won a SOBA award, how it changed you and your business?
    • This is our first time winning the award, and it is an important recognition from the leading media – Star Publications (M) Bhd, that our efforts are recognized in the industry.
    • We are really proud of this achievement and will continue to do the best and bring the best to the consumer and our stakeholders.

Our Responsibility

  • Mission

    To empower the community with relevant health guide and information to promote healthy lifestyle and personal hygiene.

  • Vision

    To create a health-conscious community free from the spread of harmful diseases.

  • Future Direction

    Aims to widen our target communities to the furthest outreach, covering rural and urban areas alike on the benefits of a healthy lifestyle.

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Our Product

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